Putting innovation in the driver's seat
![](https://4719eaee91034be722d8-c86a406a93c55de2464febd03debd4f0.ssl.cf1.rackcdn.com/IBM_Announcement.png)
With 90% of car purchases starting online, Audi UK is reimagining the digital experiences it delivers to complement the entire customer journey. Get the story on how Audi collaborated with IBM® Consulting to bring smarter experiences to customers.